Fashion East looks for designers that have developed a strong signature to their work, understand the fashion industry at an international level and have reached the level required to show on-schedule during London Fashion Week. Designers should be able to produce a coherent, well edited & styled small collection that will appeal to press and buyers attending the show. It is desirable to have a BA qualification and preferably an MA. Ideally a designer will already be working with a good stylist, have a PR team and have generated some press coverage; these are desirable but not necessary criteria. Sponsorship can be offered for a maximum of three seasons. Please note that Fashion East has often followed the progress of a designer over a few seasons until the panel is satisfied they are ready to show. If you are not selected when you first apply, you may still be invited to submit work again at a later date. Designers must reapply each season.

Stage 1 - Application Form

Fill in the application form (Doc) stating your interest in womenswear catwalk, menswear catwalk or menswear installation. Email it to along with an up-to-date CV, images of your work and any press coverage you may have. Please do not send garments, portfolios or any other materials by post. Your completed form will be reviewed and you will be informed by email if your application has been accepted to the next round.

Please note:
Applications for our new co-ed format are now open for Spring Summer 2021 showing at London Fashion Week in September 2020. Please apply by midnight on Friday 10th April.

Stage 2 - Submission of Samples

If you have been shortlisted you will be contacted by email and invited to meet Lulu Kennedy, Director of Fashion East, for a brief and informal interview. At this meeting you are encouraged to bring along samples and your portfolio.

Stage 3 - Panel Selection

Lulu Kennedy will meet with the Fashion East and MAN panels to select three womenswear and three menswear designers from the shortlist to take forward to show at Fashion East and MAN. Once the final selection is made, designers will be notified whether or not they have been successful.

Terms of Entry

Applicants should be UK based
Your company must have been in business for no longer than 3 years
Your collection should consist of womenswear OR menswear